WELCOME TO
PMFC
Performance at scale
Compliance-first traffic
across verified sources
80k+
monthly loan disbursements
35+
traffic sources
7+
NBFC partners
We acquire borrowers for NBFC and digital lending products across multiple borrower segments and risk profiles.
Borrower Acquisition
Acquire borrowers across NTB and repeat flows, covering salary and self-employed segments with near- and sub-prime profiles.
Performance Models
CPA, CPL, and CPR engagement models
aligned with key funnel events — from KYC and activation to disbursement.
Funnel Optimization
Traffic Source Selection
Traffic source selection per product,
aligned with borrower profile and risk.
Market Analysis
Market analysis and positioning
for new brands and lending products.
Brand Development
Brand development and messaging
built for compliant borrower acquisition.
Multi-channel traffic execution across owned, paid, and partner ecosystems.
INTELLIGENCE LAYER
Channel Intelligence
Traffic channels are continuously analyzed, combined, and optimized based on borrower quality, product risk, and real-time performance signals.
CONTROLLED CHANNELS
Owned & Direct
Email Marketing
RCS & SMS
Verified senders
Event-based triggers
SCALING CHANNELS
Paid & Scalable
PPC & Programmatic
Search & Display
Native ads
Controlled CPL & fraud filters
DISTRIBUTION CHANNELS
Partner & Content
Affiliate & Agency Network
YouTube & Influencers
Telegram, blogs
Real-time postback & validation
Unsecured Personal Loans
Multiple tenures and ticket sizes.
Payday Loans (PDL)
Short-term, high-frequency loans.
Secured Personal Loans
Asset-backed, quality-focused acquisition.
Business Loans
Working capital and short-term financing.
Industries & Verticals
Traffic acquisition strategies tailored to product type and borrower risk profile.
For NBFCs
Performance-driven borrower acquisition
aligned with your product and risk model.
For Partners
Traffic collaboration with real-time validation
and transparent performance models.
Deldia Industries Private Limited